Perhaps among one of the most revolutionary services to hit the twenty first century is Google.
With over a million data centres and billions and billions of searches and enquiries addressed
to Google at any time of the day, Google is the most visited service in the world. Imagine
advertising for your company on the world’s most visited website in the world. Sounds
lucrative? Google AdWords is the main source of revenue for Google, as obviously,

Google’s bread and butter is advertising, given its reach and popularity. Through the use of
keywords, pay-per-click, banner advertising and other similar schemes, Google has managed
to cornered most of the advertising industry. Google AdWords are the advertisements on the
top and the right hand side of the page when you make a search. Unlike some other advertising
services, Google has a reputation for putting out only relevant ads. In fact, many of these ads are
more helpful than the search results themselves. Hence, Adwords is a service with millions of
satisfied users, both in terms of publishers and the public.

The importance of Google Adwords in your marketing campaign should depend on your
marketing strategy and budget restraints. Every time your ad is clicked by a user, there’s a
certain amount of money that you have to pay to Google. Decide in advance the keywords and
geographical locations you want to target in such a manner that that the Adword campaign brings
you targeted viewership. Building on that, Google AdWords requires a strong involvement in
marketing campaigns relating to monitoring the utility of that campaign and devising ways in
which Adwords can be more lucrative to your company. Additionally, though Google AdWords
is a great tool for expanding your reach, it is not a perfectly suited for the needs of every
company. Make sure you understand what you are getting into and what you may actually get
out of Adwords before you put in your hard-earned money.