In today’s fast-paced market, social media is one of the most effective ways for companies to stand out in their industry, and potentially extend their reach to a wider audience. The more active you can be on social media, from LinkedIn to Facebook, and even Instagram, the more you can develop relationships with your customers that lead to bigger profits and sales.

Of course, managing social media can be quite the challenge if you don’t have the right tools and knowledge available to you. With that in mind, we’ve put together a list of some of the best tools in the mass social media management market.

1. HootSuite

Regardless of whether you’re a business that’s handling multiple social accounts at once, or you’re an agency that’s dealing with hundreds of social channels, it’s important to make sure that you’ve got something that makes management easy. HootSuite simplifies the process of adding accounts to your system, and it means that you can easily schedule posts across all the major channels, adding account managers when necessary.

Additionally, HootSuite also offers a training platform that teaches you how to use the tools available, and how to think about your social marketing options overall. Ultimately, it’s one of the best packages out there.

2. HubSpot

Though there are many different tools on the market that allow you to publish on your social accounts and monitor the messages you’re sharing with your network, it’s easy to recommend Hubspot as a solution for getting plenty of closed-loop data about your campaigns. This means that you can not only manage your accounts but figure out which ones are getting the most engagement too.

Companies can even use Hubspot to track other parts of their sales funnel to see which posts and channels are driving the most sales and leads.

3. TweetDeck

TweetDeck has been around for a pretty long time at this point – but there’s a good reason for why. It’s easily one of the most cost-effective and efficient solutions out there for mass social media management, and it’s a great way to infuse your business with the power of Twitter.

The simple and effective interface make sure that it’s easy to follow what’s happening with various different conversations at once, and it couldn’t be easier to schedule content for your company. While Twitter might evolve faster than your company can handle, TweetDeck makes managing your posts simple.

4. Sprout Social

Sprout Social is one of the most popular solutions on the market today for social media management. This tool allows team members to monitor client social media mentions, engage with advocates for the company, and schedule content in advance. You can even make the most of some of the most innovative reporting tools on the market to inform your future strategies.

No matter what kind of business you’re running, you could find that Sprout Social makes it easier for you to keep everything in your organisation running smoothly.

5. Buffer

Buffer is easily one of the most popular mass social media management solutions on the market today. This system allows you to manage and schedule social media posts across a range of your most widely used channels, and you can also opt to individually customise each of the posts you write according to the segment you’re targeting or the channel you’re posting on.

Buffer also allows you to share your content at the best times throughout the day based on customer presence and tracks links so you can see which of your posts might be getting the best results.

6. SocialFlow

A lesser known social tool when compared to some of the other options on this list, SocialFlow still has plenty to offer when it comes to helping you handle your online presence. This unique app contains algorithms that make it easier for you to analyse online behaviour and optimise your posts based on the data that you access in real-time.

You can predict the best times for publishing content to ensure that you have the best chances of gaining the attention of your audience. What’s more, SocialFlow can release posts on your behalf where timing, audience, and relevance are optimised to get the best results.

7. Google Analytics

Google Analytics might not be a tool designed exclusively for social media management, but that doesn’t make it any less compelling if you want to keep track of your strategies. The data that you gather from Google analytics can focus your efforts towards the social media platforms that are driving the highest number of conversions, and the best amount of traffic.
Google analytics can provide the answers to some of your most important questions about social media, such as whether you had a good ROI on your last Facebook ad spend or not.