Now that customer experience has emerged as the most crucial differentiating factor for any company, brands everywhere are looking for ways to enhance the connections they have with their target audience. Zoho seeks to make customer relationship management as simple as possible, with a selection of powerful tools that help professionals to track leads and monitor sales activities.

With Zoho CRM, today’s companies can sell better, smarter, and faster, by reaching out to the perfect prospects at the right time, with the most engaging messages. Here are some of the features that make Zoho CRM so exciting:

1. It’s Omnichannel Ready

Customers today expect to be able to interact with brands on a range of different channels, from phone calls, to live chat and social media. Zoho CRM is omnichannel ready, which means that you can connect with your customers wherever they might be. Set up your own live chat strategy, establish a click to connect telephony system, or use SalesSignals to get notifications whenever a prospect is engaging with your brand.

2. It has its own AI

Zoho really takes CRM to the next level with the implementation of artificial intelligence. As Zia learns about the unique characteristics of your team and business, it offers predictions into anomalies, trends, conversions, and deal closing strategies. Zia can also automatically automate tasks to speed up the go to market strategy. You can analyse email sentiment, check for anomalies in conversion trends, and even discover the best time to connect with your prospects when you want to close deals.

3. Analytics and Performance Features Built-In

As your company starts to grow, you’ll want to make sure that you know as much about your business and its customers as possible. Fortunately, Zoho comes with performance and analytical features built-in, including forecasting that helps you to predict future sales, real-time reporting for an insight into crucial metrics, and an analytics dashboard.

4. Customisation

Want a CRM that works specifically the way you want it to? Zoho can help with that. With custom filters, fields, views, and more, you can decide exactly how much data you need access to at any given time. You can even create layouts for different processes so that you can make sure your employees are getting the best possible experiences.

5. Process Management

Make sure that your team knows exactly what they need to do at every stage of the buyer journey to improve their chances of conversions. With the Blueprint strategy from Zoho, you can ensure that your team always has the guidance they need. Once you’ve defined your sales process, all your employees need to do is follow your guidance.

6. Sales Automation

The broad range of automation capabilities in Zoho CRM can help stop your sales team from wasting crucial time by automatically handling routine tasks, so that your employees spend their time closing deals as quickly as possible. Every time your team makes an update on a field or follows up with a lead, they can eliminate time-consuming manual work with automation.

7. Team Collaboration Tools

Customer relationship management is always easier when an entire company is working together towards the same goals. The Zoho CRM strategy offers real-time feeds, chat, and sharing solutions so that everyone can work closely together within the same group. There are document libraries, calendars, and even the option to gamify employee experiences with “Gamescope”.

8. Access a Range of Developer Tools

Want to take CRM to the next level by creating your own intuitive apps? Zoho can help with that, you can build enterprise-grade apps with very little effort on the Zoho cloud platform, which provides the perfect mix of low-code, no-code, and high-level programming interfaces. Whether you want to use the Rest API to create an app or access a developer-edition of Zoho to handle the most complex implementations, there’s something for everyone.

9. High-Level Security

Security is a top priority for any business environment today. Zoho knows how important it is for customers to feel safe and secure when they’re interacting with a business. That’s why they help their users to strike the perfect balance between protecting customer data and giving employees the support, they need to get their jobs done. You can assign roles and define user permissions throughout your business, access state-of-the-art data security features and more.

10. Marketing Automation

Finally, Zoho CRM makes it easy to get your sales and marketing teams on the same page. Execute targeted email campaigns, generate new leads, and compare ad spending to your incoming revenue with Google AdWords integrations.