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February 7, 2013

How Can Google Maps Improve A Company’s Website?

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You know Google maps have been around when you’ve lost your way, or if you just needed to get somewhere. Here is something new; Google maps can make your company’s life better by using it on your website.

You know how people go online and check websites. When they do, it usually makes a great impression if they can see a solid spot on the earth which is essentially your company. For e.g. universities always make use of Google maps on websites so that their exact location is visible making them easier to locate.

Sometimes when you are attempting to establish a fairly new company or if you’re a start-up, having Google maps up on your website essentially instils faith in people about an actual physical entity that they may be dealing in the near future with and that it does in fact exist and Google maps can lead them to you. Moreover, when companies provide the exact same product and if a consumer is looking to choose one company, Google maps may indicate you to be a closer alternative. The consumer may choose to deal with the alternative that is closer rather than the other options.

Search engine optimization also plays a pivotal role here, because when you use Google maps to pin point you on a location your name may even turn up when people are looking for a dealer like your company in that very location making you the first accessible option. Thus, using Google maps on your website can make a substantial difference to your company’s website and what people perceive of your company from that website.

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